Brand

Logos, colours and rules for press, partners and the community. Read the short guide below before you use them.

Download all assets (.zip)

Name

Write northstar in text: lowercase, one word, the same as the wordmark. Our legal name is North Star AGI VZW; use it only in legal and financial documents.

Wordmark

Use this by default. Use the wordmark wherever the name fits: website headers, partner walls, slides and posters.

Icon

Use the icon only when the wordmark doesn't fit: square or small spaces such as profile pictures, favicons and stickers, or anywhere narrower than 80px.

Lockup

Icon and wordmark together, for a first introduction such as an opening slide or a sponsor banner. If the wordmark alone works, use the wordmark.

Colours

The logo only ever appears in these two colours. No gradients or other colours.

  • Muted white

    The logo on dark backgrounds.

  • Near-black

    The logo on light backgrounds, and our background colour.

Clear space and size

  • Keep clear space on every side equal to the height of the "n" in the wordmark.
  • Wordmark: at least 80px wide on screen, 25mm in print.
  • Icon: at least 16px on screen, 6mm in print.

Don't

  • Don't stretch or squash it.

  • Don't rotate it.

  • Don't recolour it.

  • Don't add glows, shadows or effects.

  • Don't place it on a busy photo.

  • Don't retype it in another font.

Co-branding

  • When we lead, northstar comes first. When a partner leads, follow their guidelines.
  • Give both logos the same visual height, with a thin divider and clear space between them.
  • Use partner logos exactly as supplied.

Typefaces

  • Exposure −30

    For headings.

  • Geist

    For body text and the interface.

Using our brand

You can use these assets to refer to northstar, for example in press coverage or to show that you worked with us. Don't use them to suggest an endorsement or partnership we haven't agreed to.

Questions about our brand? Email [email protected].